Developing independent media as an institution of accountable governance: a how-to guide

TitleDeveloping independent media as an institution of accountable governance: a how-to guide
Publication TypeBook
Year of Publication2011
AuthorsKalathil, S
Number of Pages96p
PublisherWorld Bank
ISBN Number978-0-8213-8629-3

Media development seeks to support and promote a pluralistic, editorially independent and financially sustainable media sector. An independent media sector buttresses key governance goals such as voice, accountability, and transparency - not through dissemination of messages about these issues, but through its very existence.This toolkit seeks to help users design programs to support independent media. It is the result of a multi-year effort, the first stage of which produced the edited volume on media and governance, 'Public Sentinel: News Media and Governance Reform'. The second stage of this effort, presented here, is meant to bridge the gap between theory and practice.  Ultimately, this handbook is designed for those who may be interested in supporting media development programs, but are unclear about the whys, hows, and whens. It introduces the fundamentals of media development, provide ways to conceptualize and analyze the sector, and helps guide programming based on political economy analysis as well as individual country context. It also includes ideas on monitoring and evaluation of media development programs, suggestions for conflict environments and new media, and links to further resources. Contents1 - Target audiences for this toolkit2 - Media development: a key part of governance reform3 - Grasping the fundamentals: building blocks of an independent media sector4 - From assessment to program concept: political economy analysis5 - From concept to design: putting the program together6 - Other factors to consider7 - Monitoring and evaluation: finding what works8 - Practical considerations for donors: getting the work done9 - Resources To order the book, click here.To read the full text online, click here

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